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Digital Marketing

Digital Marketing is achieving marketing objectives through applying digital technologies and media. Our Digital Marketing course, teaches you a strategic approach to the field.

In this course, you will learn

Social Media Marketing

This includes gaining website traffic or attention through social media sites.

Email Marketing

This form of direct marketing aims at promoting business products or services through personalized and consistent emails.

Search Engine Optimization

Search engine optimization also known as SEO, is the skill of increasing the quantity and quality of traffic to websites through organic search engine results.

Google Analytics and Webmaster Tool

Google analytics is responsible for analyzing data and providing valuable information. Meanwhile, Webmaster helps with Search engine optimization, Site's Positioning, Organic Search traffic, Impression and clicks.

Website Planning and Structure

Website planning sets overall goals for a website, helps define the web's intended audience, identifies the webs' purpose and maintains domain information to support the web. Website structure involves identifying an appropriate structure for a website.

Search Engine Marketing (SEM)

SEM is a type of internet marketing that promotes websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.

Inbound Marketing

A marketing method that draws prospective customers in, rather than outwardly pushing a brand, product or service onto prospects in the hope of lead generation or customers.

Content Marketing

This strategic marketing approach is aimed at creating and distributing valuable and consistent content to attract and retain a target audience.

Digital marketing is said to be the marketing of the future. Like any other type of marketing, it aims at connecting with potential customers. The difference is, this connection is done online. Email marketing, pay-per-click advertising, social media marketing, and even blogging are all popular examples of digital marketing

In this course, you will learn the various digital market tools used to reach potential consumers online. They include your website, video content, images, and written content like blog posts, eBooks, and product descriptions.

Digital Marketing strategies such as Paid search advertising, Search engine optimization (SEO), Paid social media advertising, Social media marketing, Conversion rate optimization, Content marketing, Email marketing